Growth Marketing
“Growth Marketing is a data-driven process of identifying and validating opportunities to improve product metrics.”
You may perceive a growth hacking team as a reconnaissance unit that identifies significant growth opportunities and informs product and marketing teams.
Team setup might differ from product to product, but usually, the unit comprises growth/marketing manager, analyst, web/mobile developer, messaging/engagement specialist.
Cómo lo
ejecutamos.
Analytics and Business Intelligence
The most important thing is to understand the company goals and have underlying metrics visualized.
Marketing Automation
Well-defined data taxonomies can be super helpful not only for analytics purposes but to power messaging and user engagement.
Conversion Rate Optimization
Building a well-converting product takes time and lots of dedication. Understanding how each product flow contributes is foundational.
A/B Testing
For established products, the team can prove their hypothesis with A/B testing powered by CDPs.
Customer Retention
Retention is a key to growth. If you don't retain your customer, you constantly need an advertising budget.
Net Promoter Score (NPS)
It helps to understand the attitude of your customers to your offering and the reasoning behind that.
Profitability & ROAS
Profitability and Return on Advertising Spending are probably the most complex metrics to benchmark.